Content Leader User Persona

My Key Challenges

Managing pressure from the board to improve content ROI
Maintaining compliance across the business
Creating content for new output channels, audiences and languages
Executing digital transformation initiatives on a global scale

My Roles and Responsibilities

Naomi drives the content strategy within the business to ensure it delivers on the overall business goals and objectives. She is responsible for and reports to the board on content direction, engagement, ROI, compliance and accuracy using business intelligence and presentation tools.

Naomi maintains relationships with global regulatory agencies and works with the production manager to inform and implement changes in content requirements. She ensures the proper workflows and processes are being followed at all times and advises of any future market forces which could impact content velocity, volume, subject matter or strategy.

Role Benefits and ROI

Achieving board-level objectives through successful global content strategies
Safeguarding business regulatory and compliance requirements
Having the ability to clearly see where changes to content strategies are needed
Digitally transforming and simplifying business processes through content automation

Consequences Of Doing Nothing

Naomi would constantly be fighting against barriers to digitally transforming the business in line with board-level objectives if there wasn’t a defined global content strategy in place. This inability to execute at scale directly affects revenue growth, commercial goals and brand reputation, putting her in a vulnerable position.

Content intelligence and AI-generated analytics are critical in being able to measure the success of content performance. Without a content lifecycle management system at the core, her reporting to the board would contain at best some extensive spread sheets of information based on manual data capture and at worst, guesswork and hunches.